Goodyear Pa Rin! - Women With Drive Workshop At Parkmall Cebu

Last October 16, 2009, the Cebu Bloggers Society were invited for the "Goodyear Pa Rin" event by Goodyear Philippines. Goodyear Philippines continues its celebration of 111 years of safety innovation when it brought the "Goodyear Pa Rin!" roadshow to Parkmall Cebu on October 16-18. The three-day event featured activities for the general public such as an all-day photo booth, car displays, and Women with Drive sessions conducted by Goodyear’s top racing endorsers and one of them is the lovely Pia Boren.

Goodyear Pa Rin! - Women with Drive Workshop

Women with Drive, is an advocacy campaign specially designed for females to empower them with basic auto maintenance and troubleshooting skills. The session educates participants on road safety and equips them with knowledge of a vehicle’s different areas, including the engine, fluids, electrics, belts, hoses, wipers, under body and tires. The sessions are conducted by the country’s top racers and Goodyear endorsers.


Bayani ng Kalsada

Goodyear Philippines takes motoring safety beyond defensive driving by enjoining drivers of public and private vehicles to be heroes on the road via its Bayani Ng Kalsada (BNK) program, an annual nationwide search for Filipino drivers who have exhibited heroic acts of courage or extraordinary selflessness while on the road.

BNK is now on its fourth consecutive year, proof of Goodyear Philippines' commitment to the program whereby we hope will inspire Filipino drivers, by way of example, to become more responsible motorists and help make negotiating Philippine roads safer.

BNK 2009 will honor five winners: one each from four regions--Luzon, Visayas, Mindanao, and National Capital Region, and an overall champion. Each regional winner will receive a cash prize of P30,000, while the overall champion will receive P50,000.

This year, a dedicated search committee will actively be on the look-out for road heroes all over the country. Consumers are encouraged to nominate their own road heroes, and nominations for the search will be accepted at all Goodyear Servitek dealers and Autocare outlets across the country.

Each nomination will undergo a thorough screening process and will be judged by a prestigious panel of judges which includes transportation officials, media and sponsor representatives, and Goodyear executives

For more information on how to nominate, please visit www.goodyear.com.ph/bayani or call the Bayani ng Kalsada secretariat at 817-7796.

Goodyear Philippines Models

Photo by Jose Farrugia

And ofcourse, who would forget to have their picture taken with these lovely Goodyear Philippines Models? :)

More Photos: (Just Click on thumbnails to view original size)